How Fan Fiction and Fan Edits Play an Integral Role in Film and TV Marketing

Social media has been known to spread its influence across every field, including as a marketing tool. Film and TV show distribution is one example of using social media as a tool to reach targeted audiences, encourage people to watch their movies, and increase their revenue. However, relying only on one specific team for marketing […]

Avatar’s Recycle Plots are Actually About Grief Stages

James Cameron’s Avatar: Fire and Ash received a robust revenue this weekend with $345 million on its global theatrical release. Numerous positive reviews have surfaced on the internet over the past couple of days; however, it is undeniable that there is a surge of different reviews where people emphasise the recycled or copy-paste plots. Objectively, […]

Evoking Childhood Memories and Imagination through Franchise Fatigue

Last summer, we were flooded by so many releases, from the live-action How to Train Your Dragon to the newest release in the Jurassic Park franchise, Jurassic World: Rebirth. Some people would criticize that these movies are merely a scheme from the studio to mine gold, digging cash even more for their benefits from a […]